Why Swiggy's marketplace for therapists & tarot card readers is much more than a side hustle
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Why Swiggy's marketplace for therapists & tarot card readers is much more than a side hustle
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Pyng, launched on 15 April, is quite a departure from Swiggy’s core food-focused business. The service marketplace, uncharted territory for Swiggy, is offering services of “verified professionals” (think therapists, chartered accountants, and even energy healers).
No, it’s not a modified version of Urban Company. At least, not yet. For one, the latter offers standardised services comprising blue collar workers.
But why exactly is Swiggy, a company with a market capitalisation of over Rs 80,000 crore, diversifying its business?
Tune in.
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