AI isn’t just another tool — it’s a multiplier. But most business owners are missing the mark completely.

Jeff MacPherson is a three-time tech founder, the creator of the first Instagram DM chatbot (yes, the one that handled nearly a billion messages), and now the co-founder of XnGen AI. He helps businesses turn their internal IP into scalable AI systems that drive real profit.

In this episode, Jeff shares how business owners can stop chasing shiny tools and start building real leverage — even if they have no clue where to begin with AI.

We talk about:
🔹 Why AI is an intern, not a savior
🔹 The DNA framework: Data, Nurture, Automation
🔹 How to build your own internal “AI Cloud”
🔹 The mistake of plugging AI into broken systems
🔹 How to train AI to onboard your next hire
🔹 Where most founders get stuck (and how to break free)

Whether you’re curious, cautious, or already experimenting, this is the conversation to help you build smarter and buy back your time.

Quotes from the Episode:
💬 "AI is an intern, not a magic bullet."
💬 "Build your own AI cloud — not someone else’s tool."
💬 "Freedom isn’t working less. It’s working on what matters."
💬 "Most businesses don’t have an AI problem. They have a friction problem."
💬 "You can’t train AI without training your team first."

Actionable Takeaways:
✅ Start with your internal knowledge: SOPs, values, mission, strategy
✅ Centralize it in a simple tool like Airtable or build your AI cloud
✅ Train AI on real business data, not prompts off the internet
✅ Assign someone to own AI on your leadership team
✅ Focus on one workflow. Get results. Then scale.

Resources from this episode:
→Connect with Jeff: https://www.linkedin.com/in/jeffmacai/
→ Learn about XnGen AI: https://www.xngen.ai/
→ Matt Farmer AI: https://www.instagram.com/mattfarmerai

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🎧 If this episode made you rethink how to use AI in your business, subscribe, share, and leave a review. For more conversations on purpose, people, and building companies that last, visit www.jeanmoncrieff.com.