In this powerful episode of The Quietly Disruptive Business Podcast, Becky Benfield-Humberstone explores a provocative statement spotted on LinkedIn: “I don’t care about your why.” What followed was a deep dive into why that perspective, while catchy, misses the heart of what makes a business truly connect with its audience.

Through relatable storytelling, real client experiences, and thoughtful guidance, Becky unpacks the critical role of a founder’s "why", not as a marketing gimmick, but as the soul of a business.

This episode walks through the impact of a missing or hidden “why” and offers clear, actionable steps to help entrepreneurs rediscover it. With practical exercises and emotional insight, it’s a must-listen for founders feeling disconnected from their message or unsure how to stand out in a crowded space.

You'll leave with:

· A new perspective on why their story does matter

· The hidden costs of building a business without a clear purpose

· Three essential questions to help them reconnect to their “why”

· Inspiration to lead with meaning, not just mechanics

For anyone building a values-driven brand, this episode is a reminder that how leading with authenticity can transform a business from forgettable to unforgettable.

Want even more wisdom, inspiration and only good things?

• Follow Becky on Instagram or LinkedIn
• Read Becky's story and her eclectic background which involves model horses (#notatypo)
• Discover your own business dream with my FREE workbook
• Drop Becky a line and say hello.