What does the future of fitness content look like—and how can CEOs and marketers turn video into real revenue?

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with David Sherman-Presser, Founder of Structure Creation Consulting and former YouTube strategist, to unpack what fitness executives really need to know about YouTube, content monetization, and building a personal brand that drives business.

With nearly seven years inside YouTube developing monetization tools, David now advises top brands in fitness, wellness, and sports. He shares exclusive, behind-the-scenes insight into how the platform works—and how fitness businesses can use it to grow revenue, expand influence, and stay competitive.

In this episode, we discuss:

• How YouTube is evolving as a business tool for fitness brands
• The 90-day roadmap to monetize content—without chasing trends
• What most fitness execs overlook in YouTube analytics
• Shorts vs. long-form: what’s actually worth your time
• How to repurpose video content across YouTube, LinkedIn, and podcasts
• Personal branding for CEOs: what works now—and what doesn’t
• What fitness businesses can expect next in content strategy and consumer behavior

Whether you're a CEO looking to step into the spotlight or a fitness company building out a media arm, this episode delivers tactical, insider-level insights that go beyond surface-level advice.

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