Ever wish you could test your marketing ideas on a thousand customers in minutes, not weeks? In this episode, Rohit sits down with Mike Taylor, a recovering agency owner, prompt engineering author, and the founder of AskRally.com, to explore the world of "synthetic research."Mike Taylor unveils how he's using AI-powered audiences to validate creative ideas, ad copy, and marketing strategies before they go live. He shares his incredible journey from building a 50-person agency to creating Rally, a tool designed to de-risk marketing decisions and accelerate innovation. This episode is a must-listen for any marketer who wants to stop guessing and start knowing.In this episode, you will learn:✅ The limitations of traditional A/B testing and why great hypotheses are key.✅ How to use AI for instant qualitative feedback to understand the "why" behind the data.✅ The "Guinness vs. Temu" philosophy: Why one great creative idea beats a thousand mediocre ones.✅Simple, powerful prompt engineering tips that beat complex hacks every time.✅ The future of AI agents and how they will transform marketing workflows.Important Highlights:0:53 - Mike's Journey: From Agency Owner to AI Founder2:34 - The Origin of Rally: Solving the Pains of A/B Testing8:11 - How Rally's AI-Powered Audiences Work20:22 - Actionable Prompt Engineering Secrets for Better Results30:55 - The Future of AI in Marketing and Autonomous AgentsConnect with Mike Taylor on LinkedIn: https://www.linkedin.com/in/mjt145 Connect with Rohit on LinkedIn: https://www.linkedin.com/in/rohitmah/Learn more about Lifesight: https://lifesight.io/🔔 Subscribe to Full Funnel for more conversations with the leaders shaping the future of AI in marketing!

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