How Do You Stand Out in Today’s Overcrowded Marketplace?

In this compelling conversation, communication strategist Shelby Jo Long sits down with Ryan Van Ornam to explore what it truly takes to build a visible, impactful personal brand in today’s digital age. From strategic positioning to meaningful relationship-building, Shelby shares the tools every professional needs to rise above the noise.

“Your net worth is directly proportional to your network,” Shelby emphasizes, underscoring the power of aligned partnerships in driving business growth. As the digital landscape continues to evolve, she reminds us that online branding isn’t just about being seen, it’s about staying agile and connected in a constantly shifting market.

The discussion delves into Shelby’s advocacy work with women in the trades industry, where female participation remains at a low 14%. With an aging workforce and fewer apprentices entering the field, she sees a dual reality: a pressing challenge and a rich opportunity. Through her upcoming conference, Shelby is creating platforms where stories are shared, talents are nurtured, and future leaders are born.

Speaking professionals will especially benefit from her take on the changing nature of the industry. Success now hinges not on cold outreach but on genuine, behind-the-scenes relationship building. Shelby puts it simply: “It’s not about you, it’s about the problem you solve.” That mindset shift is essential for anyone aiming to secure paid speaking engagements in today’s marketplace.

Perhaps most enlightening is her insight into AI’s growing role in business. “Human connection is a company’s competitive edge,” Shelby says. As automation grows, it’s those real, human relationships that will set brands apart. For entrepreneurs and speakers alike, the future belongs to those who foster community, not just content.

Ready to amplify your voice and refine your brand?

Connect with Shelby Jo Long on LinkedIn or explore her work at shelbyjolong.com, including the Cadence Speaker Academy and her keynote services.

LinkedIn: https://www.linkedin.com/in/shelbyjolong
Facebook: https://www.facebook.com/longsj

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