Big Ten PAY DAY!
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Big Ten PAY DAY!
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This Saturday, the Big Ten Conference stands to gain significant financial benefits as two highly anticipated matchups—Ohio State vs. Penn State and Michigan vs. Oregon—will draw massive viewership and sponsor attention. The excitement around these back-to-back games will likely generate record television ratings, ticket sales, and engagement on streaming platforms, creating an appealing environment for advertisers. Major shoe brands, like Nike and Adidas, are deeply invested in college football not only due to the sport's expansive fan base but also for its influence on young athletes and sports culture. Sponsoring college teams offers shoe brands a direct path to reach millions of fans and aspiring athletes, building brand loyalty early on. By aligning themselves with powerhouse teams, these brands boost their visibility, capitalize on high-stakes matchups, and associate themselves with top athletic talent that may eventually transition to the professional leagues.