Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time Audiolibro Por Steve Susi arte de portada

Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time

Vista previa
Prueba por $0.00
Prime logotipo Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Elige 1 audiolibro al mes de nuestra inigualable colección.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95 al mes después de 30 días. Cancela en cualquier momento.

Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time

De: Steve Susi
Narrado por: Matt Godfrey
Prueba por $0.00

$14.95 al mes después de 30 días. Cancela en cualquier momento.

Compra ahora por $19.95

Compra ahora por $19.95

Confirma la compra
la tarjeta con terminación
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

Acerca de esta escucha

Last year’s speed is now quaint. Business today moves at a pace so unforgiving, it’s easy to find yourself holding your breath, wondering if your company will be the next to fold.

And then there’s Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago.

The truth is, what drives Amazon’s success isn’t cutting-edge. It’s ancient.

In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer’s and Amazon’s every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, “How do they do it?”

©2019 Steve Susi (P)2019 Steve Susi
Marketing Marketing y Ventas Publicidad
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
Todas las estrellas
Más relevante  
Book was excellent
Narrator great
I've ordered the hard copy on Amazon.
Shared it 4 times already.
considering listening to it again.

Best damn book I haven't read yet.

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.