
Coloring Outside the Lines
Business Thoughts on Creativity, Marketing, and Sales
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Narrado por:
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Jeff Tobe
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De:
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Jeff Tobe
Acerca de esta escucha
The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
©2010 Jeff Tobe (P)2012 Made for Success, Inc.Los oyentes también disfrutaron...
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General
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Historia
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Great Book to learn the Sandler Selling Techniques
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- If I Can Do It, You Can Do It
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General
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Narración:
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Historia
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
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Reseñas de la Crítica
Don’t judge this book by its cover
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confirmation my creative schemes are correct!!
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NOTE TO AUTHOR: You might want to work on the audio quality. That's a little weak.
A lot packed into a relatively short audiobook
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Fantastic inspiration to think outside the box.
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Insightful
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I want to my posts online to bring value to people, but value isn't enough. I need to know how to make posts that are interesting to people.
How (it Executed)
The information Tobe offers isn't all that different from Brendan Kane's "Hook Point", but "Coloring Outside the Lines" is less specific and relevant than Kane's book. "Coloring Outside the Lines" is mostly relevant to people looking to be salespeople, not internet influencers.
However, Tobe asserts that people will remember a service that was unique and tailored to them more than they'll remember a better service if that service wasn't personable. He practices what he preaches here, because this book is full of witty stories that had me laughing out loud even if they weren't as educational or relevant as competitors' self-help books. For example, Kobe admits that when his wife once said "I just had the worst week of my life," his response was "What's for dinner?" Stories like this made the book worth listening to.
What (I'll Remember)
Tobe proves his point about tailored experiences when he recounts the time he called a pizza place his wife usually ordered from. A ten year old boy answered the phone, and proceeded to ask Tobe if his family fixed their porch light. Tobe was baffled. He asked why it was relevant. The ten year old responded that "We couldn't find your house last time because it was too dark. We want to give you the hottest pizza possible. So, Mr. Tobe, is your porch light fixed?" Tobe was so freaked out, he tried to fix the porch light before the delivery people came, and when he failed to fix it, he stood outside with a flashlight instead. This ten year old boy manhandled Tobe with nothing more than his sincerity and mindfulness, and I think that's a great example for how people should conduct themselves when providing a service.
Hilarious and Charming, yet still Authentic
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Loved everything!!
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My thoughts
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Far better than expected
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GREAT BOOK! will listen to again.
FEW HOURS LISTENING TO SUCCESSFUL IDEAS
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