People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book.

Do you know what it's like to be the boss? If not, have you always wondered? Being a boss is much more than just delegating tasks and hiring/firing employees. It tasks specific characteristics and traits to become a successful and effective leader in management. If your company rewards those who put themselves forward and take the lead, then it's time to show them what you're capable of. If your company does not, then it's time to show them what they're missing!

Have you ever wondered why it's painfully difficult for you to get a raise at work? Do you know you can successfully ask for a raise even if your pay was recently increased? Do you also know you can get the best deals in most transactions if only you will learn how to ask the right questions? In the book Negotiating, Richard Wall demystifies what makes for a good negotiation. It takes a good negotiation to get what you want out of life.

There are many books on how to succeed in F&I. Experts are everywhere, trying to give you advice on how to be successful. You see magazines, blogs, podcasts, and even TV shows, telling you how to maximize your profits and how to overcome any objection. Yet, something is still missing. Customer satisfaction is incredibly low.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.

Have you discovered the power of the one-call close? Sell It Today, Sell It Now, an audio seminar by sales champion Tom Hopkins, is a supplemental training program that compliments the Sell It Today, Sell It Now book. This audio program, along with the accompanying workbook, is your ultimate reference guide to planning and perfecting the art of the one-call close.

Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.

Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves - and how to create a joint project plan that delivers value for both buyer and seller.

The most valuable on-the-job skills come from experience but you don t have to work a lifetime to master them. Often, it s the day-to-day issues, those not found in any training manual, that keep us from being our best at work. We ve all looked back on challenges we ve faced whether they involved a boss, a coworker, or a customer and thought, If I knew then what I know now, I would have handled that in a completely different way!

All prospects lie, all the time. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.

Delivering more vehicles and creating more income only scratches the surface of Beyond the Walkaround. The "New Vision" takes sales consultants on a journey unlike any other. Create the ideal environment that allows for customer comfort and consultant confidence, the true key to success in all sales. Learn to counter, transition, and close like you never have before. Author Rob Hamilton takes us all on a fun trip through the realm of car sales.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.