You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

The Man Who Quit Money is an account of how one man learned to live, sanely and happily, without earning, receiving, or spending a single cent. Suelo doesn't pay taxes, or accept food stamps or welfare. He lives in caves in the Utah canyonlands, forages wild foods and gourmet discards. He no longer even carries an I.D. Yet he manages to amply fulfill not only the basic human needs - for shelter, food, and warmth - but, to an enviable degree, the universal desires for companionship, purpose, and spiritual engagement.

You can live a fulfilling life. Maybe you're reading this because you're nervous you're not living your life in alignment with who you are, it's driving you a little bit mad, and you so desperately want to do something about it. You are not mad. I promise you. You are present. You have a vitality inside you and it's itching to express itself, if only you can get out of your way. And you're not alone -- most of us get mentally trapped, weighed down by childhood and societal programming. Getting out of your way means venturing into the unknown. But this isn't enough. Instead, you need a map, ...

How to Speak Effectively is like a field-tested guide to the battlefield of social interactions. There is no fluff, and it dives directly into tips you can apply on a daily basis, that are realistic and non-theoretical. The truth is, there are a metric ton of small signals that determine whether or not people will want to engage with you. But how many of them do you know? This book will take you into the intricacies of conversation and show you how to clearly communicate, speak with influence, and always be heard.

A pioneer in the field of behavioral science delivers a groundbreaking work that shows how finding your purpose in life leads to better health and overall happiness. Your life is a boat. You need a rudder. But it doesn't matter how much wind is in your sails if you're not steering toward a harbor - an ultimate purpose in your life. While the greatest philosophers have pondered purpose for centuries, today it has been shown to have a concrete impact on our health.

Master the Art of Protecting Yourself while Embracing Meaningful Connections Trusting others is a natural part of life, but how can we be sure we’re placing our trust in the right people? Awareness is the first step and it begins with understanding the subtle signs that differentiate harmless quirks from real red flags. It’s not about living in fear—it’s about developing the confidence to recognize when someone’s behavior feels “off” and knowing how to respond. By sharpening our intuition, learning about common manipulation tactics, and paying attention to patterns over time, ...

Life is unpredictable and full of things we can’t control. The only thing we can truly have power over is our attitude. We don’t always have a choice in what happens to us, but we always get to choose how we respond.

Meet Frankie: fifty, divorced and getting back on the horse. After leaving Twatface – her husband of twenty years – she's starting again from scratch. And when her son also flees the nest for university, Frankie decides it’s time to throw herself back into the dating game with a vengeance. On best friend Bel's recommendation, Frankie signs up to two dating apps: one for love, another for casual hook-ups. However, as she navigates this new frontier of catfishing, kittenfishing, DILFs, GILFs and everything in between, she realises the whole dating thing has changed quite a bit.

This motivational audiobook is a wonderful collection of short and inspirational stories and facts that have the power to evoke the leader within oneself. Be it a student or a manager, this audiobook is for everyone and for all ages.

How many times have you heard that family is sacred, even when your reality is different? Resilience and well-being coach Josh Connolly knows statements like “You’ll miss them when they’re gone” or “Blood is thicker than water” doesn’t apply to everyone. With candor and compassion, he tackles the harsh reality of toxic family dynamics and provides the tools you need to deal with emotionally immature parents

Since antiquity, people have been asking themselves what it means to live a good life. How should I live? What constitutes a good life? Find out.The Art of the Good Life is a toolkit designed for practical living. Here you'll find 52 happiness hacks - from guilt-free shunning of technology to gleefully paying your parking tickets - that are certain to optimize your happiness. These tips may not guarantee you a good life, but they'll give you a better chance (and that's all any of us can ask for).

What scientific concept would improve everybody's cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world's most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world.

Millennials and Gen Z-ers are considered two of the most anxious generations in history, and with many intense generation-specific stressors facing them in recent years, it’s easy to see why people are being diagnosed with anxiety at alarming rates. Dr. Lauren Cook, a licensed clinical psychologist who specializes in treating Millennials and Gen Z clients, and a Millennial who also lives with anxiety, understands the many nuanced reasons why these two groups are struggling in different ways than their predecessors.

In our free world, we can do what want, spend time with people we like, and have a career that gives us joy. And yet, we don’t use our freedom. Why is that? The problem is that we’re held captive by ourselves. On a deeper level, we all strive for the same thing: To be free. It’s in our nature. Every human has the desire and the need to be free. What It Takes To Be Free will lead you on the path to personal freedom. It’s a highly practical guide that’s based on timeless wisdom and personal experience.

Some sav success is based on luck. But high achievers don't leave their success to chance. They guarantee their future by applying the proven laws of success. When you apply these laws, you will unlock the most potent forces in the universe. You control your luck. What's the key? If you want to succeed, do what successful people do. It's that simple. In this book, Brian Tracy shows how to put the laws of luck to work for you.