Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture.

Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless cultural transformation; the book is uniquely focused on B2B services organizations and the complex challenges that come with productizing a culture that delivers highly customized services.

The authors have seen firsthand the significant organizational change required, and from those experiences they describe the hallmarks of success and drivers of failure. They share stories from services organizations who have made this transformation and use their insights to provide a clear roadmap for B2B services firms hoping to successfully productize. Fearless outlines:

• The steps required to design a compelling vision for your productization strategy
• Methods to attract and retain digital product talent in an increasingly competitive marketplace
• How to determine the right organizational structures and operating models to support ongoing product innovation and management
• The tools, exercises, and resources to help bring the concepts to life