
Franchise
The Golden Arches in Black America
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Narrado por:
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Machelle Williams
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De:
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Marcia Chatelain
Acerca de esta escucha
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who - in the troubled years after King's assassination - believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
©2020 Marcia Chatelain (P)2020 HighBridge, a division of Recorded BooksLos oyentes también disfrutaron...
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Human history is full of the stories of peasants, subjects, and tribes. Yet the concept of the “citizen” is historically rare — and was among America’s most valued ideals for over two centuries. But without shock treatment, warns historian Victor Davis Hanson, American citizenship as we have known it may soon vanish.
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From an uneducated reader;
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Outstanding and innovative approach to understanding race, capitalism, and politics
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Microcosms are interesting
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Civil rights relation to economic development
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Outstanding
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Illuminating
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A must read for business historians
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compelling listening a
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Remarkable
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There are a few drawbacks. Most notably, the book is an awkward hybrid of scholarly and popular history. Chatelain makes a number of broad claims under the assumption that they'll go unchallenged by a reader, reflecting the bubble of academia. At other moments she's over-explaining historical events as if the intended reader is completely uninitiated in everything ranging from Martin Luther King to the Black Panthers. The first chapter is clumsily written and conceived, rife with problematic generalizations about race and class. The subsequent chapters are much stronger and more nuanced.
The saving grace for this audiobook is a remarkably strong performance by its narrator, Machelle Williams. Her delivery is unaffected and casual yet confident, making a book heavy with statistics and dates seem like having a friendly conversation.
Window into Black Capitalism
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Engaging History
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