
I Hate Marketing
A Marketing Book for People Who Don't Like Marketing
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Narrado por:
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Jonathan M. Wenzel
Acerca de esta escucha
Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketing. You were good at something or had something to sell, and you wanted to do it for yourself. And now marketing feels like one of those necessary evils you just can't get away from. But you know what? You're not alone. And...there's hope.
©2024 Jonathan M. Wenzel (P)2025 Jonathan M. WenzelTo the content itself:
I work for two non-profits & have a very small business of my own. To that, I read this for the specific purpose of considering how to better market all 3 of these. Impressively, one of the main things I walked away from with this work with was not just a new appreciation for marketing and how to do it - but a set of solid organization and management insights. As a manager/organizational leader, I have significant appreciation for this.
The author, as a business owner, employs a set of business practices as he markets that result in a sense of confidence in what he writes. It is evident he believes and practices his recommendations.
As such, if you need help with marketing, I’d recommend this book (and the authors company). If you’re also looking for a set of wise business practices you can distill, I’d recommend this book as well.
Multidisciplinary, practical, & informative
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