Martin Cooper: The Purpose of Technology Audiolibro Por Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead arte de portada

Martin Cooper: The Purpose of Technology

The Father of the Cell Phone on Making Technology More Efficient and Accessible for All

 Vista previa
OFERTA POR TIEMPO LIMITADO

3 meses gratis
Prueba por $0.00
La oferta termina el 31 de julio, 2025 a las 11:59PM PT.
Elige 1 audiolibro al mes de nuestra colección inigualable.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95/mes después de 3 meses. Cancela en cualquier momento.

Martin Cooper: The Purpose of Technology

De: Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
Narrado por: Jason DeFillippo
Prueba por $0.00

$0.00/mes despues de 3 meses. La oferta termina el 31 de julio, 2025 a las 11:59PM PT. Cancela en cualquier momento.

Compra ahora por $3.95

Compra ahora por $3.95

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

In 1973, Martin Cooper invented the cell phone.

How?

  • He started with a problem (the Chicago police needed an alternative to bulky two-way radios)
  • He synchronized the magic triangle (product, company, and category design)
  • He executed a lightning strike (a publicized call to his top competitor)

And he won the category.

In this mini-book you will learn:

  • How Martin Cooper led the creation of the world’s first cell phone at Motorola—and made the first publicized call on it.
  • The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
  • The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
  • The three major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
  • Sage advice for Category Designers who dream to change the world with technology.

Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Category Pirates (P)2022 Category Pirates Tecnología Pirata
Todavía no hay opiniones