In Maximum Impact, the author takes readers on an exciting journey, with its cast of exceptional founders, through the turbulent early days of Silicon Valley and the building of a remarkable analog tech company. Readers will enjoy this panoramic view, through the eyes of a bold, charismatic CEO and his genius comrades, as they participate in the creation of a technological revolution. This fascinating story about the growth of a semiconductor legend, provides compelling insights into a company culture that helped create the phenomenal success of Maxim Integrated. In this book, readers will also discover powerful business keys that contributed to the quiet rise of Silicon Valley’s most prolific analog chip maker.

Praise for Maximum Impact

"Maximum Impact provides a fascinating behind-the-scenes view into the creation of one of the most successful technology companies in history. Tunç Doluca captures the brash, courageous and often outrageous character of the founders of the early semiconductor industry. Anyone interested in learning how today’s technology companies were created and what it takes to become successful in the innovation age should read this book." (Matthew Massengill, Chairman of the Board, Western Digital Corporation)

"Maximum Impact captures a snapshot of the ‘characters of Silicon Valley.’ Jack Gifford was a model of knowledge, skills and abilities with a few quirks to go along! He and his team are some of the legendary Greats in the Valley.” (Rick Hill, Chairman of the Board, Marvell Technology Group)

“I look at Jack and Maxim as premier examples of what the semiconductor industry is really all about. I encourage anyone who is interested in how to start and run a successful company, to read this great book.” (Ray Zinn, Co-founder, Chairman, Chief Executive Officer and President, Micrel Corporation)

“Maximum Impact is the story of a truly great Silicon Valley company and the visionary leader who made an enormous impact on the semiconductor industry during his storied career.” (Matt Murphy, President & CEO, Marvell Semiconductor)

"This is my kind of book—it shows the highs and the lows, successes and stresses of Maxim in that highly competitive semiconductor business. It’s all about the people who made it happen. This book is for anyone interested in how a fledgling company pushes through its growing pains, endures challenges, and celebrates its people." (Steve Taranovich, Senior Technical Editor, EDN Network, Analog and Power)

About the Author

Tunç Doluca has served as the president and CEO of Maxim Integrated since 2007. He joined the company during its founding years and was part of the burgeoning semiconductor revolution in Silicon Valley. With over 30 years of executive leadership and technical experience in the semiconductor industry, he has personally experienced Maxim’s amazing story and closely worked with the company’s first CEO, Jack Gifford. Currently, Doluca serves on the boards of Maxim Integrated, the Semiconductor Industry Association (SIA) and Western Digital.