Perfect Pitch Audiolibro Por Jon Steel arte de portada

Perfect Pitch

The Art of Selling Ideas and Winning New Business

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Perfect Pitch

De: Jon Steel
Narrado por: L J Ganser
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A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

©2006 Jon Steel (P)2009 Gildan Media Exito Profesional Marketing Marketing y Ventas Publicidad
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From Audible Plus free to Credit usage to keep it in my library. Well done Jon Steel. I found this book insightful & important. Thank you for a GREAT book!

Possibly the most important book you'll consume this year!

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For me this book has three sections:
The first part is about presentations in general. It includes some of the best advice I have heard in three decades as a marketer and as a presenter. This is really good.
The second part is very focused on agency pitches. Could be interesting for some, as some of this content applies to sales and other situations but it is not as good.
The last part is a long description of the London Olympics pitch. This part is told as an historian, describing every person and every event. There are some good nuggets of wisdom buried among all this content but they get lost in between the detailed description of the Olympic pitch, of which the author seems to be very proud of. There is not a summary of the key points that made the pitch successful or a story.
If the book was only the first part with all the learnings from the Olympic pitch presented in a concise manner it would deserve five stars and be very well worth the price.
Isn't it ironic this is the case for a book about presentations?

Some very powerful nuggets of wisdom in this book

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