
Primal Branding
Create Zealots for Your Brand, Your Company, and Your Future
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Narrado por:
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Alan Sklar
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De:
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Patrick Hanlon
Acerca de esta escucha
In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for anyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe, and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.
©2006 Patrick Hanlon (P)2006 Tantor Media, Inc.Los oyentes también disfrutaron...
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Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
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Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
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Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Had to FF some parts as he explained all the code points on brands I already knew. Filler stuff
Great Info but a bit redundant
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Necessary information delivered beautifully.
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FANTASTIC! Totally makes sense.
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Ok but not great
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That being said, I did learn a few things from this book and it was worth my monthly free download.
Good but not great
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Great Guidance to Building Brand
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