Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

The Wealthy Franchisee pulls concepts from cognitive behavioral therapy, brain science, interviews, and Scott Greenberg's firsthand experience as a franchisee to help listeners replicate the mental habits, tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance. Listeners will learn how to:

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

By laying a solid foundation on your way to becoming an entrepreneur, you will ensure that you have the required skills and that the rest of your journey is filled with purpose, determination, and self-confidence. Most start-ups fail within the first three years of being launched because of situations that an entrepreneur failed to prepare for. However, entrepreneurial success has been studied as a science and is available for you to put into action. The ideas are so concisely and simply presented here that even a child can pursue them.

Learn how to persuade people with mind games and hypnotism. The practice of persuasion is the understanding of communication techniques that will help you achieve your objectives by informing others of your point of view. It can also be challenging to identify, particularly from someone who is fluent in it. Persuasion is present almost in every area of life. Managers and representatives also need to be able to learn the art of persuasion as it can significantly enhance their job.

Anyone who is in a position where leadership is essential must possess some skills of persuasion and manipulation in order to get the results they need. Often, these skills develop slowly, over a long period of time, but for some, there may be a need to improve much faster, and that is where this book comes in.

Wondering why the pay gap exists? Unfortunately, as a woman, you have to ask for money in a very specific way. So as to avoid the social backlash. But it’s ok to be afraid but just start negotiating. This book has a beginner-friendly yet extremely effective negotiation tactic that you can use from day 1, even if you’ve never negotiated before in your life, or even if you’re an introvert.

What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.

Persuasion is not always manipulation. Persuading others into doing something or buying something can be a good thing. It can be subtle, and it can be completely voluntary on the other person’s behalf. But being able to see what's best in others or look at things from a different perspective requires some practice and knowledge.

Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.

Does the mere thought of selling cause you to break out in a cold sweat? Is a great salesperson something you desperately want to become, but struggle with overcoming fear, being pushy, or being seen as "that guy/girl" who people avoid like the plague? If this sounds like you, breathe easy, you aren't alone. Hope is here! Selling is littered with many potential land mines; however, you can learn the exact sales skills needed to build greater levels of sales confidence and sell like a pro. Building sales confidence involves being real with yourself and having a proven road map.

Learning body language cues will go a long way in helping you survive in today’s environment. It doesn’t matter what setting or situation you are in; people are always susceptible to falling for someone’s ruse, plot, or devious ploy. The best way to protect yourself from these aggressive techniques is to arm yourself with facts and knowledge.

Do you think successful people are always optimistic and with an iron will? Do you think successful people are always bright and convincing speakers? The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them. The human mind, however evolved over time, always responds to the same principles. Neuroscience studies have begun to discover how thoughts are formed and how effective actions can be produced. In this audiobook, Dr. Tower explains these logical-emotional patterns and how to hack them to achieve winning effects.

Have you either "got it" or you haven't yet? Are you born without outstanding communication skills or can they be learned? Either way, you'll need to be a master communicator to get in your studies and to progress throughout your career and life in general. Well, this textbook covers the essential and hidden secrets of what having the ability to speak with ease is all regarding.

If you struggle with self-awareness, self-control, empathy, effective communication, persuasion, self-confidence, assertiveness, or social skills, you will greatly benefit from listening to this book. It will provide you with actionable steps for boosting your emotional intelligence. A person’s level of emotional intelligence quotient, or EQ, refers to their ability to identify emotions in themselves and others, and manage them in a beneficial and rewarding way. Emotional intelligence can play a major role in how we interact with others.