
The Obvious Choice
Timeless Lessons on Success, Profit, and Finding Your Way
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Narrado por:
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Chris Ciulla
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De:
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Jonathan Goodman
Acerca de esta escucha
"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur
Trying to win the internet is a gloriously inefficient way to build a business.
No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.
Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.
Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.
If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.
This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.
Specifically, you'll learn how to:
- Build trust in business relationships through community, specificity, and familiarity.
- Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).
- Improve profitability by cutting out the work not worth doing.
Algorithms change, humans don't.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.
Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.
Useful information, charts, illustrations, and reflections can be found in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Jonathan Goodman (P)2025 HarperCollins LeadershipLos oyentes también disfrutaron...
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The Crowd: A Study of the Popular Mind
- De: Gustave Le Bon
- Narrado por: Joseph Gomez
- Duración: 6 h y 2 m
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The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.
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A must read in terms of group psychology....
- De Alednam A Uonopk en 08-19-20
De: Gustave Le Bon
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Agent of Influence
- How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business
- De: Jason Hanson
- Narrado por: Jason Hanson
- Duración: 7 h y 7 m
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Discover how to use proven spy techniques to bolster your business strategies - from self-advocation to selling to interviewing - and ultimately make more money with this unique guide.
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Former CIA agent turns sales man
- De James M. en 11-11-19
De: Jason Hanson
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Rewire
- Break the Cycle, Alter Your Thoughts and Create Lasting Change (Your Neurotoolkit for Everyday Life)
- De: Nicole Vignola
- Narrado por: Nicole Vignola
- Duración: 6 h y 19 m
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Change your mind to change your life—discover the neuroscience of a better you in this revolutionary book from neuroscientist and online sensation Nicole Vignola that teaches you how to rewire your brain to achieve peak mental wellbeing.
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Found This at the Right Time
- De April Sharp en 08-05-24
De: Nicole Vignola
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Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- De: Michael E. Porter
- Narrado por: Scott R. Pollak
- Duración: 15 h y 31 m
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Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
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Great Book
- De JohanAE en 12-02-19
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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Fantastic
- De Tomas Hrcka en 09-18-24
De: Category Pirates, y otros
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The Star of Camp Greene
- A Novel
- De: Joy Callaway
- Narrado por: Brittany Pressley
- Duración: 12 h y 35 m
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Charlotte, NC. 1918. Broadway darling Calla Connolly had it all: a rising career on the stage and a loving fiancé, a fellow stage actor. But after his tragic death early in the war, Calla is touring the American training camps, hoping to convince General Pershing to let her tour the French front to cheer the men and honor her fiancé's memory. But her hopes are dashed when she contracts Spanish flu while performing at Camp Greene.
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Captivating history lesson
- De shelia foster en 05-12-25
De: Joy Callaway
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Clarity and Connection
- De: Yung Pueblo
- Narrado por: Yung Pueblo
- Duración: 4 h y 4 m
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In Clarity and Connection, Yung Pueblo explores how intense emotions accumulate in our subconscious and condition us to act and react the ways we do. With his distinctive voice, at once spare and evocative, the author guides us through the excavation and release of the past that is required for growth.
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Halting speech halts listening
- De Elissa Bean en 09-29-21
De: Yung Pueblo
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The Vanishing of Josephine Reynolds
- A Novel
- De: Jennifer Moorman
- Narrado por: Kathleen McInerney
- Duración: 10 h y 26 m
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Widowed at thirty-five, Josephine Reynolds wishes she could disappear, but her concerned sister convinces her to buy their ancestral home, a Craftsman bungalow in disrepair and foreclosure. It's a welcome distraction, and Josephine can't believe her luck when she finds the home's original door in a salvage yard. When she installs the door and steps through it, Josephine is transported into 1927, where she meets her great-grandmother Alma, a vivacious and daring woman running an illegal speakeasy in the bungalow's basement.
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Wonderful!
- De R. D. Thomas en 02-04-25
De: Jennifer Moorman
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The Death of Expertise (2nd Edition)
- The Campaign Against Established Knowledge and Why It Matters
- De: Tom Nichols
- Narrado por: Tom Nichols
- Duración: 10 h y 8 m
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Fully updated chapters continue to address how technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Over the past several years, the rise of populism and conspiracy theories have taken this to new levels. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.
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Good Book, but Longer than Needed
- De Chuck en 06-14-25
De: Tom Nichols
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Ready As You Are
- Discovering a Life of Abundance When You Feel Inadequate, Uncertain, and Disqualified
- De: Brittany Maher, Cassandra Speer
- Narrado por: Kate Marcin, Lisa Larsen
- Duración: 5 h y 33 m
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Are you eager to walk in the calling and purpose God has for your life but are feeling uncertain? Maybe you're not sure if you're educated enough, or if it's the right time, or if you even have the authority to take a step forward. Perhaps you're at a standstill and are holding out for ideal conditions, or even an invitation, before you act. In Ready As You Are, Brittany Maher and Cassandra Speer say it's time to stop waiting to live on mission. God wants to use you now, right where you are, with the tools you already have.
De: Brittany Maher, y otros
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Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- De: Jeb Blount, Mark Hunter - foreword by
- Narrado por: Jeb Blount
- Duración: 5 h y 53 m
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Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
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A Chapter In Fanatical Prospecting
- De Tshepo en 05-22-20
De: Jeb Blount, y otros
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The Wandering Season
- A Novel
- De: Aimie K. Runyan
- Narrado por: Caroline Hewitt
- Duración: 9 h y 26 m
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Veronica Stratton, a specialty food broker with a business on the cusp of brilliant success that would change the trajectory of her life, visits her parents in idyllic Estes Park for Christmas. She's fresh from a breakup with her longtime boyfriend, so she's eager to reconnect with her beloved family in the mountains and forget about her troubles for a few days. But with the holiday comes a DNA test from her younger sister that confirms her secret suspicions: she's adopted. Having the truth out in the open leaves her feeling unmoored in ways she didn't anticipate.
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A miss from an otherwise good author
- De Hillary J. Wucherer en 05-16-25
De: Aimie K. Runyan
There are a lot of great take aways and aha moments and the book feels like story time instead of blasting you with useless information.
entertaining simplicity
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Refreshing and Reaffirming
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I found it a relief to think in terms of "good enough" and not even need to become moderatley famous to actually earn a living helping people through my business. He shares a lot of good ideas and his transparency at the end about how he earns a living was insightful and appreciated.
This is a book I will go through multiple times to learn from and plan future business decisions.
Helpful without being overwhelming
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I now have a team of coaches working with me, and my goal is to mentor them and help them understand the value of affinity marketing, referrals, and networking—not just social media!
Brilliant book and highly recommended.
This book is exactly what I needed
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Worth the Time
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If you aren't mindful you'll find yourself becoming more present, confident, and fully embracing your most authentic self. Horrible, right? Stay away, reader. Preserve your cynicism at all costs.
Proceed with caution!!!
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concise and meaningful
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Authentic truths
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