From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

As chief innovator and problem solver, the CTO’s value far exceeds technology skills. The CTO must lead as a highly visible first-class citizen of the C-suite. Still, many technology experts operate in a reactive, support-oriented style, struggling to command respect or assert influence—let alone executive presence. Whether setting the tone as a new hire or looking to redirect or revitalize an established role, one hundred days are all you need to secure long-term success.

For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.

A lot of Engineering Managers and leaders studied for years and years to become the best Engineer they possibly could be... and then they were promoted. It can be very tough for those of us who didn't go into Engineering with the distinct concept that we would become managers, but still want to do our best to support our teams. I wrote this book because there's so much no one told me about management that I wished I would have known. There's a lot to be purposeful about that many of us learn on the job, and worse: learn on people.

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

In this book, author Will Larson shows you ways to obtain your first executive job and quickly ramp up to meet the challenges you may not have encountered in non-executive roles: measuring engineering for both engineers and the CEO, company-scoped headcount planning, communicating successfully across a growing organization, and figuring out what people actually mean when they keep asking for a "technology strategy."

How does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip. In this insightful, controversial program, Jeffrey J. Fox offers solid, practical advice and recommendations on how to fulfill your ambition to better yourself, to be a contributor, to make a difference, to grow professionally, and to be more successful.

The art of developing an application has been well described in various coding books that you can find gathering dust on almost all developers desks around the world. This is not that book. There may be some technical references, but astonishing few of them, considering this is a CTO book. And why’s that? This is a book for people who ended up in the situation of having to work with other people building applications—also known as “developers.” Fresh CTOs, product people, or whoever is interested in leading dev teams can also benefit from listening to this book.

As chief innovator and problem solver, the CTO’s value far exceeds technology skills. The CTO must lead as a highly visible first-class citizen of the C-suite. Still, many technology experts operate in a reactive, support-oriented style, struggling to command respect or assert influence—let alone executive presence. Whether setting the tone as a new hire or looking to redirect or revitalize an established role, one hundred days are all you need to secure long-term success.

In this book, author Will Larson shows you ways to obtain your first executive job and quickly ramp up to meet the challenges you may not have encountered in non-executive roles: measuring engineering for both engineers and the CEO, company-scoped headcount planning, communicating successfully across a growing organization, and figuring out what people actually mean when they keep asking for a "technology strategy."

Regardless of industry, most major companies are becoming technology companies. The successful management of information has become so critical to a company’s goals, that in many ways, now is the age of the CIO.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...