
Trade-Off
Why Some Things Catch On, and Others Don't
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Dennis Holland
-
De:
-
Kevin Maney
Acerca de esta escucha
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumers experience) and convenience (the ease of getting and paying for a product).
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
Rock stars sell out concerts because the experience is high in fidelity - it cant be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because its super convenient.
Products that are at one extreme or the other - those that are high in fidelity or high in convenience - tend to be successful. The things that fall into the middle-products or services that have moderate fidelity and convenience fail to win an enthusiastic audience.
Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other - fidelity or convenience -i n shaping products and building brands.
©2009 Kevin Maney (P)2009 Audible, Inc.Los oyentes también disfrutaron...
-
The Personal MBA: Master the Art of Business
- De: Josh Kaufman
- Narrado por: Josh Kaufman
- Duración: 15 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
-
Not an MBA, But A Damn Decent Experience.
- De Cori en 01-20-13
De: Josh Kaufman
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General
-
Narración:
-
Historia
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
Impact Players
- How to Take the Lead, Play Bigger, and Multiply Your Impact
- De: Liz Wiseman
- Narrado por: Liz Wiseman
- Duración: 10 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
In Impact Players, New York Times best-selling author and researcher Liz Wiseman reveals the secrets of these stellar professionals who play the game at a higher level. Drawing on insights from leaders at top companies, Wiseman explains what the most influential players are doing differently, how small and seemingly insignificant differences in how we think and act can make an enormous impact, and why - with a little coaching - this mindset is available to everyone who wants to contribute at their highest level.
-
-
A must read/listen
- De Tiffany en 03-30-23
De: Liz Wiseman
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- De: Marc Benioff, Carlye Adler
- Narrado por: Ax Norman
- Duración: 7 h y 54 m
- Versión completa
-
General
-
Narración:
-
Historia
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
-
-
Inspirational
- De Anonymous User en 07-29-20
De: Marc Benioff, y otros
-
The Everything Store
- Jeff Bezos and the Age of Amazon
- De: Brad Stone
- Narrado por: Pete Larkin
- Duración: 13 h
- Versión completa
-
General
-
Narración:
-
Historia
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
-
-
Did you know how bad it is to work for Amazon?
- De Shamu from New York en 12-07-13
De: Brad Stone
-
The Personal MBA: Master the Art of Business
- De: Josh Kaufman
- Narrado por: Josh Kaufman
- Duración: 15 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
-
Not an MBA, But A Damn Decent Experience.
- De Cori en 01-20-13
De: Josh Kaufman
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General
-
Narración:
-
Historia
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
Impact Players
- How to Take the Lead, Play Bigger, and Multiply Your Impact
- De: Liz Wiseman
- Narrado por: Liz Wiseman
- Duración: 10 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
In Impact Players, New York Times best-selling author and researcher Liz Wiseman reveals the secrets of these stellar professionals who play the game at a higher level. Drawing on insights from leaders at top companies, Wiseman explains what the most influential players are doing differently, how small and seemingly insignificant differences in how we think and act can make an enormous impact, and why - with a little coaching - this mindset is available to everyone who wants to contribute at their highest level.
-
-
A must read/listen
- De Tiffany en 03-30-23
De: Liz Wiseman
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- De: Marc Benioff, Carlye Adler
- Narrado por: Ax Norman
- Duración: 7 h y 54 m
- Versión completa
-
General
-
Narración:
-
Historia
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
-
-
Inspirational
- De Anonymous User en 07-29-20
De: Marc Benioff, y otros
-
The Everything Store
- Jeff Bezos and the Age of Amazon
- De: Brad Stone
- Narrado por: Pete Larkin
- Duración: 13 h
- Versión completa
-
General
-
Narración:
-
Historia
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
-
-
Did you know how bad it is to work for Amazon?
- De Shamu from New York en 12-07-13
De: Brad Stone
-
The Revenge of Analog
- Real Things and Why They Matter
- De: David Sax
- Narrado por: David Sax
- Duración: 9 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
-
-
Late to the party and heavily padded.
- De Phil Queeg en 12-25-16
De: David Sax
-
The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- De: Scott Galloway
- Narrado por: Jonathan Todd Ross
- Duración: 8 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
-
-
Pessimistic and narrow minded
- De Patrick en 01-19-18
De: Scott Galloway
-
Becoming Steve Jobs
- The Evolution of a Reckless Upstart into a Visionary Leader
- De: Brent Schlender, Rick Tetzeli
- Narrado por: George Newbern
- Duración: 16 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
There have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half genius, half jerk from youth, an irascible and selfish leader who slighted friends and family alike.
-
-
"Design is How it Works" -SJ
- De Cynthia en 03-29-15
De: Brent Schlender, y otros
-
Bold
- How to Go Big, Make Bank, and Better the World
- De: Peter H. Diamandis, Steven Kotler
- Narrado por: Steven Kotler
- Duración: 9 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
-
-
The Best Book for Exponential Entrepreneurs
- De Sean en 02-17-15
De: Peter H. Diamandis, y otros
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
The World Is Flat
- Further Updated and Expanded
- De: Thomas L. Friedman
- Narrado por: Oliver Wyman
- Duración: 27 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
-
-
If you like cliches...
- De Jonathan Shultz en 09-08-07
-
The Long Tail
- Why the Future of Business Is Selling Less of More
- De: Chris Anderson
- Narrado por: Christopher Nissley
- Duración: 7 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
-
-
Good Book, Flawed by Repition
- De Jim en 03-17-07
De: Chris Anderson
-
The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- De: David A. Vise, Mark Malseed
- Narrado por: Stephen Hoye
- Duración: 10 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
-
-
Very Good
- De Dean en 08-19-07
De: David A. Vise, y otros
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Better and Faster
- The Proven Path to Unstoppable Ideas
- De: Jeremy Gutsche
- Narrado por: Jeremy Gutsche
- Duración: 6 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
This audiobook will make you better by teaching you how to overcome three neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you six patterns of opportunity - convergence, divergence, cyclicality, redirection, reduction, and acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs, and ordinary people who unexpectedly made it big.
-
-
Good start then fizzled out
- De Atif Chaudhry en 03-23-15
De: Jeremy Gutsche
-
The Ultimate History of Video Games, Volume 1
- From Pong to Pokemon and Beyond . . . The Story Behind the Craze That Touched Our Lives and Changed the World
- De: Steven L. Kent
- Narrado por: Dan Woren
- Duración: 23 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
With all the whiz, bang, pop, and shimmer of a glowing arcade, volume 1 of The Ultimate History of Video Games reveals everything you ever wanted to know and more about the unforgettable games that changed the world, the visionaries who made them, and the fanatics who played them. Starting in arcades then moving to televisions and handheld devices, the video game invasion has entranced kids and the young at heart for nearly fifty years. And gaming historian Steven L. Kent has been there to record the craze from the very beginning.
-
-
Misleading title for an otherwise excellent book
- De CJ en 09-26-23
De: Steven L. Kent
-
Makers
- The New Industrial Revolution
- De: Chris Anderson
- Narrado por: René Ruiz
- Duración: 8 h y 20 m
- Versión completa
-
General
-
Narración:
-
Historia
Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
-
-
Good basic information, but not a lot of good info
- De Tarik Y. en 11-30-12
De: Chris Anderson
Reseñas de la Crítica
useful, but oversimplified
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Maney argues that companies need to choose to specialize in fidelity or convenience, or they will fall into the "fidelity belly" where their products and services are neither loved or required. Expensive products or services (high fidelity) need to be ten times as good as convenient (cheap or free) services to survive. Newspapers gutted themselves by laying off reporters and closing branches, therefore diminishing their fidelity. We all need to make hard choices and trade-offs, and figure out where the product/service we deliver meets the demands for fidelity or convenience.
No Trade-Offs for Reading Trade-Off
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
great listen
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Interesting concept...
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Really really wanted to like it
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.