For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America made that happen, but now America has lost interest in keeping it going.

John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Listeners of this audiobook will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends.

The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. By 2030: there will be more grandparents than grandchildren; the middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined; the global economy will be driven by the non-Western consumer for the first time in modern history; and much more....

Ray Dalio does not want you to listen to this audiobook. Late last year, when the billionaire founder of Bridgewater Associates, the largest hedge fund on the planet, announced that he was stepping down from the company he started out of his apartment nearly 50 years ago, the news made headlines around the world. Dalio cultivated an aura of international admiration and fame thanks to his company’s eye-popping success, coupled with a mystique he encouraged with frequent media appearances, celebrity hobnobbing, and his bestselling book, Principles.

When President Theodore Roosevelt welcomed the country’s most visible Black man, Booker T. Washington, into his circle of counselors in 1901, the two confronted a shocking and violent wave of racist outrage. In the previous decade, Jim Crow laws had legalized discrimination in the South, eroding social and economic gains for former slaves. Lynching was on the rise, and Black Americans faced new barriers to voting. Slavery had been abolished, but if newly freed citizens were condemned to lives as share croppers, how much improvement would their lives really see?

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Henry Kissinger offers in World Order a deep meditation on the roots of international harmony and global disorder. Drawing on his experience as one of the foremost statesmen of the modern era Kissinger now reveals his analysis of the ultimate challenge for the 21st century: How to build a shared international order in a world of divergent historical perspectives, violent conflict, proliferating technology, and ideological extremism.

The Scottish-born son of a failed weaver and a mother who supported the family by binding shoes, Andrew Carnegie was the embodiment of the American dream. In his rise from a job as a bobbin boy in a cotton factory to being the richest man in the world, he was single-minded, relentless and a major player in some of the most violent and notorious labor strikes of the time. The prototype of today's billionaire, he was a visionary in the way he earned his money and in the way he gave it away.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

The rise and fall of the British Empire; the emergence of America as a superpower; the ebb and flow of global challenges from Nazi Germany, Imperial Japan, and Soviet Russia. These are the headlines of history, but they cannot be properly grasped without understanding the role that population has played. The Human Tide shows how periods of rapid population transition - a phenomenon that first emerged in the British Isles but gradually spread across the globe - shaped the course of world history.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

What does it mean to be a human in a world that is increasingly built by and for machines? In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times technology columnist Kevin Roose lays out a hopeful, pragmatic vision of how people can succeed in the machine age by making themselves irreplaceably human. He shares the secrets of people and organizations that have survived technological change, and explains how we can protect our own futures.

The shift toward automation is about to create a tsunami of unemployment. Not in the distant future - now. One recent estimate predicts 13 million American workers will lose their jobs within the next seven years - jobs that won't be replaced. In a future marked by restlessness and chronic unemployment, what will happen to American society? In The War on Normal People, Andrew Yang paints a dire portrait of the American economy. Rapidly advancing technologies like artificial intelligence, robotics, and automation software are making millions of Americans' livelihoods irrelevant.