People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done, while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs spend most of their time eliminating the single biggest constraint to the growth of their business.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.

Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

Have you ever thought about starting a business but don't know where to begin? Or, do you have a great product or service idea with limited resources to get it off the ground? Maybe you just want to be the boss and that's it? If you're just like how I was many years ago with tons of ambition and no clue where to start, then this is the book for you. I have designed a thorough step by step guide through actual experience which will teach you how to build your own business from the ground up or through buying a franchise.

This year, more than five million entrepreneurs will launch new ventures. Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to 10. Even fewer still go on to become global success stories. This audiobook is a practical guide to evaluating your business idea and a must-listen for all aspiring entrepreneurs.

After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it.

Whenever the words business plan are mentioned most people freeze! What follows are the words I don't know how to write one.... This is why I have taken the lid off and written in plain English what needs to be considered and included in a business plan. This book has been written to help those who are writing plans for the first time or for those who write business plans infrequently. (Even seasoned business plan writers will learn one or two things, I promise!) I have included two different types of business plan templates.

Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.

The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.

Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, 20-something entrepreneur and sold it to a private equity firm before the age of 30 - after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.