Why? Audiolibro Por Martha Humler arte de portada

Why?

Because You Get Paid to Smile and Serve

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Why?

De: Martha Humler
Narrado por: Kat Fortier
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Acerca de esta escucha

We’re all consumers, which means we’ve all been frustrated by poor customer service.

Martha Humler, who spent her career in retail and advertising and is married to one of the kings of customer service—an executive with the Ritz-Carlton Hotel Co.—shares her frustrations about mediocre customer service in a series of vignettes.

Along the way, she delivers common-sense tips and strategies that managers, leaders, and companies can use to cultivate a culture that revolves around customer service. In fact, this is one audiobook business owners should provide to all staff.

Topics include:

  • Self-checkouts and why they might not be the best way to slash costs.
  • Ways to keep delivering service after the sale.
  • Providing small amenities—like bread at restaurants—that build goodwill.
  • Ways consumers can speak up to demand better customer service.

If you’ve ever left a drive-through window only to discover missing items, received items from an online purchase that look nothing like what you ordered, or are tired of long-winded answering messages with dozens of prompts, then you’ll laugh out loud at these relatable rants.

©2016 Martha Humler (P)2024 Martha Humler Marketing y Ventas Servicio al Cliente
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Reseñas de la Crítica

Why? is filled with relatable rants about a subject Martha Humler knows well: customer service. My wish is one day stories like these will be few and far between—but in the meantime, I hope Martha’s book gives you a giggle.”—Ken Blanchard, coauthor of The One Minute Manager®, Legendary Service, and Raving Fans
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