Winners and Losers Audiolibro Por Kieran Levis arte de portada

Winners and Losers

Creators and Casualties of the Age of the Internet

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Winners and Losers

De: Kieran Levis
Narrado por: Timothy Bentinck
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Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era.

Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple.

This is not a "how to succeed in business" textbook, but is far more interesting and more than accessible, even for those with no background in business or economics.

©2009 Keiran Levis (P)2010 Audible Ltd Internacional Negocio
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Reseñas de la Crítica

"A highly intelligent, nuanced account and Levis" disclaimers are as salutary as his insights." ( CNBC Europe)
"A solid account of smart, nimble upstarts slaying old-industry behemoths and of flawed creative geniuses creating and destroying fortunes." (David Rowan, Observer)
"Compelling… Break-neck histories of the likes of Amazon, eBay and Google." ( Independent)
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It is an interesting read, but not memorable. A bit outdated, but not special. Could have been better.

Good, not great

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Many of the subjects in this book are rather old, in relation to the history of the internet. Perhaps it's because I just read The Facebook Effect, but I found that many of the case studies here were a bit long in the tooth. Netscape, AOL and even Apple are ancient history.

A tad dated

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