003: Three billion reasons you don't want satisfied customers
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003: Three billion reasons you don't want satisfied customers
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We need to stop trying to satisfy our customers, members and clients, and focus on turning them into LIFERS - folks that aren't going to leave us for a lifetime. Here are the 3 billion reasons why.
Takeaways:
• Of the 3 billion people coming onto the internet in the upcoming years, many of those will be building products and services. Some just like yours! Your competitors have just multiplied exponentially!• It is no longer enough to just “satisfy” customers in this competitive field. You need LIFERS. You need them focused on you and not looking to the next shiny new object.
• Entrepreneurs must continually and accurately gather customer feedback and act on it in a meaningful and transparent way to Keep their Customers Forever.
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