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In this Season One finale of Marketing For What Matters, we look back at the lessons that shaped our journey—authenticity, storytelling, and building trust in sustainable marketing. Plus, a sneak peek at what’s coming in Season Two!
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Season One of Marketing For What Matters has been an incredible journey! In this finale, we reflect on the insights and stories shared over 14 episodes. We discuss the importance of authentic storytelling, building trust, and making sustainability more than just a buzzword. From diversity in leadership to overcoming challenges like greenwashing, we explore how businesses can create meaningful connections while driving impact.

Looking ahead, we’re excited to announce some big plans for Season Two! Get ready for even more practical tips, deeper team involvement, and updates on our path to B Corp certification. If you’re passionate about marketing that makes a difference, you won’t want to miss it.

Thank you for being part of our journey—let’s keep marketing for what truly matters.

Chapters From This Episode:

00:00 Season Finale: Reflections and Highlights
00:55 Diversity in Leadership: Lessons from Lauren Truslow
07:27 Collaborative Sustainability: Jason’s Key Takeaways
14:07 Authenticity in Corporate Sustainability: Insights from Gabriel Gordon-Harper
23:44 Avoiding Greenwashing: Transparency and Trust in Marketing
29:49 Applying Season 1 Lessons in Marketing
45:05 Exciting Updates and Plans for Season 2

Connect with Us:

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• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

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Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.