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See how the World Forestry Center grows its mission as a non-profit to protect forests through authentic storytelling, community outreach, and innovative marketing!
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In this episode of Marketing for What Matters, Jam from Peaceful Media visits the World Forestry Center to see how they create impactful connections between people and forests. Joined by Alli Gannett, Communications Director at the center, they discuss challenges and successes in nonprofit marketing. From leveraging micro-influencers to building engaging community events like Forest Pubs, Alli shares creative strategies for increasing public awareness and fostering donor engagement. Learn how the center balances art exhibits, event spaces, and storytelling to further its mission of tree conservation while connecting with new audiences!

Connect with Alli Gannett: Follow Alli on LinkedIn and visit the World Forestry Center’s website.

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today’s Episode:


00:00 Introduction and Purpose of the Podcast by Jason
02:21 New Features and Double Click Segment
03:50 World Forestry Center and Its Mission
08:03 Alli Gannett's Role and World Forestry Center's Mission
13:20 Challenges in Marketing the World Forestry Center
17:58 Successful Campaigns and Future Plans for the World Forestry Center
48:04 Engaging with Micro Influencers and Community Outreach for the World Forestry Center
56:11 Fundraising and Donor Engagement for the World Forestry Center
1:04:11 Tour of the World Forestry Center
1:05:16 Conclusion

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• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

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Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.