
021 - How Distributed CNC Cuts 40% of Cabinetry Costs with Tino Go, Founder & CEO, Baru
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In this episode of Pitch, Build, Scale, we sit down with Tino Go, Founder & CEO of Baru, to explore how under-utilized CNC machines and screen-to-machine technology are creating a virtual, local factory network—slashing up to 40% of traditional supply-chain costs and unlocking limitless customization for cabinetry and furniture.What You’ll Learn- The story behind Baru’s pivot from finance to manufacturing innovation- How on-demand, localized production eliminates distribution, warehousing, and obsolescence expenses- Strategies for onboarding large clients like Google and building repeat-buyer networks among contractors- The role of CAD/CAM and generative AI in the future of digital manufacturing👉 Subscribe for weekly episodes on scaling tech businesses👍 Like if you’re ready to rethink your supply chain💬 Comment your biggest production-cost challenge belowResourcesLearn more about Baru and explore custom cabinets: https://hellobaru.comGet your tree growth consultation: https://BigNorthMarketing.comChapters00:00 Introduction to Baru and Tino Go02:09 The Journey from Finance to Cabinetry04:24 Proof of Concept with Google06:00 Current Operations and Market Position09:11 Customization and Unique Selling Proposition11:34 Technology Enabling Local Manufacturing13:58 Trends in Micro Local Manufacturing16:58 Building Relationships with Designers19:11 Challenges in Growth and Capitalization21:53 Future Aspirations and AI Integration