
022 - AI-Driven Discovery: Rethinking Custom Software Development with Brandon Wilson, CEO, Steadynamic
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Is your dev agency still starting client projects from a blank page?In this episode of Pitch, Build, Scale, we chat with Brandon Wilson, CEO at Steadynamic, about how AI is fundamentally reshaping the discovery process in custom software development.We explore how their team uses AI agents for rapid ideation, real-time prototyping, and multimodal collaboration—cutting through ambiguity and helping non-technical clients visualize what they actually want to build.You’ll learn:- Why AI is best used before the code is written- How visual collaboration speeds up alignment and trust- Why the biggest opportunity isn’t in the code—but in how we gather and interpret business needsWhether you're running a dev agency or a SaaS startup, this episode is a roadmap for using AI to reduce friction, increase speed, and deepen client insight.🎧 Subscribe to stay ahead of the curve.📚 Resources:Steadynamic: https://www.steadynamic.comGrow your revenue with Big North Marketing: https://www.bignorthmarketing.comChapters00:00 Introduction to Steadynamic and Brandon Wilson01:32 Brandon's Journey in Tech and Digital Transformation04:06 The Unique Process at Steadynamic06:02 Client Engagement and Industry Focus08:58 Navigating Client Expectations and Technology Solutions11:33 Understanding Client Needs and Ideation14:54 AI's Role in Development and Prototyping21:19 Impact of Rapid Prototyping on Client Expectations24:22 Client Comfort with AI and Automation29:01 Future of Technology and Steadynamic's Goals