034 - WNBA All-Star Event, Basketball, Fashion, and Experiential Marketing with Danielle Chong
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034 - WNBA All-Star Event, Basketball, Fashion, and Experiential Marketing with Danielle Chong
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Danielle, the founder of Boxout Brand, shares her journey in the sports industry and her passion for basketball. She talks about how she fell in love with the sport and combined fashion and basketball to continue her dream of working in sports and entertainment. Danielle also discusses the growth of the WNBA and the positive changes happening in the league. She shares details about the event she is organizing called Drip Social, which celebrates the intersection of basketball and fashion during the WNBA All-Star Event in Phoenix. Danielle emphasizes the importance of intention, teamwork, and collaboration in creating successful events. She also talks about her plans, including a digital platform to assist people interested in working in sports and entertainment.
Chapters
00:00 Introduction and Background
08:15 The Growth and Positive Changes in the WNBA
10:35 Drip Social: Celebrating Basketball and Fashion
19:25 Creating Successful Events
28:21 Favorite Athletes
35:46 Future Plans and His and Hers Pop-Up