
044: Creating Customer Magic Through Radical Hospitality and Churros with San Diablo’s Scott Porter
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In this inspiring episode of The Pineapple Perspective, host Troy Hooper sits down with serial entrepreneur and churro connoisseur Scott Porter, founder of San Diablo Artisan Churros. With an eclectic background spanning PR, healthcare, aviation, and gourmet desserts, Scott shares his unwavering belief in the power of hospitality as a strategic advantage in any industry.
He details how his formative experiences in Mexican culture shaped his philosophy of treating every guest like a divine being and how those values now drive his mission to “fill lives with happiness—one churro at a time.” From turning around distressed nursing homes with radical hospitality to launching a gourmet churro empire, Scott reveals his proven framework for building human-centered brands that foster meaningful interaction over mere transactions.
Listeners will walk away with actionable insights into creating unforgettable customer experiences, the importance of consistent values in company culture, and how hospitality can transform businesses—from senior care to street food. Plus, get a taste of his Taco Tour Mastermind in Mexico City, where leaders learn first-hand what true hospitality looks like at every level.
Topics Discussed in the Episode:
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Scott Porter’s journey from healthcare and aviation to launching a gourmet churro brand
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How Mexican culture and mission work inspired his hospitality mindset
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Building internal culture through values like “interaction over transaction”
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Using hospitality as a tool to differentiate and grow any type of business
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The evolution of San Diablo Artisan Churros—from live events to frozen grocery products
Connect with Scott Porter:
www.sandiablochurros.com
www.forevervitamint.com
https://www.instagram.com/sandiablochurros/
https://www.instagram.com/forevervitamint/
https://www.instagram.com/searchfortheperfecttaco/
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.