In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias engages in a thought-provoking conversation with Dana Ronan from Nourish Group. They discuss exciting developments in the tourism industry, including the announcement of the 2025 ART Convention set to take place in the beautiful Adelaide Hills, just a short drive from Adelaide's city centre.

Listeners will gain insight into Nourish Group's groundbreaking partnership with Australian Regional Tourism, focusing on the social impact and value tourism brings to local communities. Dana elaborates on the innovative use of the Australian Social Value Bank, a tool designed to quantify the social benefits of tourism, moving beyond traditional economic metrics to encompass the broader well-being of communities.

The discussion highlights the significance of measuring social impact, with Dana explaining how tourism can contribute to community well-being and resilience. She emphasises the importance of looking at tourism through a lens that values the distribution of benefits to local residents, rather than solely focusing on visitor numbers and spending.

This episode is a must-listen for tourism professionals eager to understand the evolving landscape of the industry and the critical role of social value in shaping sustainable tourism practices. Tune in to discover how embracing a holistic view of tourism can lead to lasting positive change in regional communities.

01:44 - Nourish Group working with Australian regional tourism to measure social value

09:24 - You co-designed the National Agri Tourism Strategy Framework in 2022

11:16 - Dana says art convention is tailored to regional tourism stakeholders

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

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