In this episode of the Etsy Seller Success podcast, host Dylan Jahraus talks with Etsy seller Frances Robinson. Frances shares how she went from sporadic sales to two bestsellers and over $6,000 in revenue—all sparked by a single $1 listing optimized with the Etsy SEO tool (EO).

If you’re struggling to grow your shop, feeling stuck in low sales, or overwhelmed by the tech side of listings, Frances’ story is proof that massive growth is possible with the right tools and guidance.

She walks through how she taught herself embroidery via YouTube, started her shop as a hobby, and overcame her tech fears to confidently use EO. Frances also shows live results and explains how she scaled her listings from 2-hour frustrations to 10-minute wins.

Whether you're just starting or trying to revive a slow season, this is an episode full of encouragement and practical steps to take your shop to the next level.

In this episode, we cover:
[00:33] Frances’ Background and Etsy Journey
[01:53] Learning and Growing Through YouTube
[02:13] Investing in Equipment and Business
[02:33] Discovering and Using SEO Tools
[03:48] Showcasing Success and Results
[12:32] Future Plans and Goals
[14:10] Encouragement and Final Thoughts

About Frances:
Frances Robinson is a retired secretary turned embroidery entrepreneur based in southern Mississippi. She launched her store in 2022 and grew her shop by focusing on baby apparel, shower gifts, and personalized clothing. Entirely self-taught, Frances proves that with consistency, learning, and the right tools, anyone can thrive on Etsy—no tech background required.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!