
10: Navigating 2025: Trends and Tips for E-Commerce Success
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In the first episode of 2025, Andrew George and Melissa Pikul discuss emerging trends in the e-commerce industry. They dive into the role of AI in business, the rise of live shopping experiences, and the importance of sustainability. They also explore subscription models, local and micro-community marketing, and the benefits and challenges of multi-channel sales strategies. This episode offers valuable insights and actionable tips for creative product-based business owners looking to grow their businesses in the coming year.
Resources Mentioned:
Facebook Group
Flash Sale in a Snap Workbook
Membership Waitlist
00:00 Welcome to the Product Growth Lab Podcast
00:35 2025 Trends and Opportunities for E-commerce
01:20 The Impact of AI on Business
05:45 Live Shopping Experiences
10:23 Sustainability in Business
12:44 Subscriptions and Membership Models
17:41 Localized and Micro Community Marketing
19:49 Multi-Channel Sales Strategies
27:30 Conclusion and Final Thoughts