In this episode, the Bros welcome Jeff Jones, CFO of Twisted X, co-owner of Virgil Leather Company, and unofficial world champion of “How Many Roles Can One Man Wear Without Imploding.”

We kick things off with Jeff’s first unforgettable pair of boots—the kind that imprints on your soul (or sole). From there, we lace up and walk through the full journey of a Twisted X, from dirt to design to Decatur, Texas. Along the way, Jeff drops knowledge on the boot industry’s biggest misconceptions, why material sourcing matters, and how they’re crafting boots that are both eco-friendly and built like tanks.

Are boots symbolic of something deeper? Rebellion? Resilience? Righteousness? We ask Jeff if he’s not just making footwear—but maybe, just maybe—mending souls while he’s at it.

We also dive into:

• Timeless styles that never quit
• Features you probably missed but definitely appreciate
• What it’s like to work with the legends over at Virgil Leather Co.
• And a few unexpected folks who proudly rock Twisted X (hint: it’s not just cowboys).

Plus: Jeff gives us a taste of his work with Summit Coaching, we question whether Western wear is evolving or cosplaying, and the episode ends with a healthy reminder that some men don’t just walk the walk—they build the boots for the journey.