In this episode, I answer a timely question I’ve been exploring recently during my membership relaunch:

"How does the Netflix model apply to online businesses, especially in content delivery, retention, and long-term loyalty?"

Drawing inspiration from Netflix’s mind-blowing roughly 98% retention rate, I unpack how you can borrow the streaming giant’s most effective strategies and apply them to your courses, memberships, or digital products without fancy corporate-level tech!

We cover everything from seamless onboarding and personalization to binge-worthy content and an ongoing evolution so you walk away with practical tips you can implement this week to keep your customers hooked and coming back for more.

What we Cover:

What Makes the Netflix Model So Effective – From frictionless onboarding to data-driven personalization and emotional loyalty.

How to Apply Netflix Strategies to Your Online Business – Practical ways to design and evolve your content delivery and customer experience.

Creating a Frictionless First Impression – Why quick wins and intuitive navigation are key to customer retention.

Personalizing the Journey at Scale – Using tags, segments, and conditional content to customize the customer experience.

Delivering Consistent Value Without Overwhelm – Structuring your content and features to encourage steady engagement and loyalty.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

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