136: The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose Podcast Por arte de portada

136: The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose

136: The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose

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 In this episode of Great Practice, Great Life®, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy. Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals. Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren’t a full marketing plan. Robert explains why a consistent and structured marketing strategy is critical for growth. He shares how attorneys often treat marketing as an occasional task instead of a business function and how to change that. You’ll learn why templated, generic marketing content usually fails, and what to do instead. Steve and Robert dive into how to create authentic, targeted content that speaks to your ideal clients. Whether you’re using LinkedIn to connect with professionals or Facebook for a broader reach, your content should reflect your voice and values. The episode also explores how referral partnerships and social media can complement content marketing to elevate your firm’s visibility and authority. Robert offers simple ways to get started—without overwhelming your schedule or sacrificing billable hours. If you’re tired of wasting time and money on marketing that doesn’t work, this episode is your roadmap to doing it right. In this episode, you will hear: Strategies for small law firms to leverage content marketing, featuring insights from expert Robert RoseTransforming lawyers' advocacy and storytelling skills into effective content marketing toolsOvercoming misconceptions about marketing as a sporadic activityThe importance of a consistent, structured approachUtilizing social media and referral partnerships to enhance law firm presence and brand voiceEmphasizing personalized, creative marketing strategies over templated approachesAligning marketing efforts with personal and professional satisfaction for attorneysAddressing common challenges and pitfalls in law firm marketing, including a lack of strategy and fear of commoditization Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Robert Rose: robertrose.netRobert Rose LinkedIn: www.linkedin.com/in/robroseSeventh Bear: seventhbear.comRequest a free discovery call with Robert Rose! atticusadvantage.com/robertroseEpisode 083: Content Marketing for Lawyers with Robert Rose: atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firmsEpisode 029: Just Because Every Other Lawyer is Doing It Doesn’t Mean You Should with Robert Rose: atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-roseContent Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose: www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose: www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426The Summit: atticussummit.comWorkshop: Grow Your Practice With AI: atticusadvantage.com/workshops/grow-your-law-practice-with-ai Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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