Have you ever poured months of research into a brilliant innovation, only to watch executives’ eyes glaze over during your presentation? You’re not alone. In this episode, host David Brühlmann describes a familiar frustration: scientists are trained to perfect data, not to sell ideas. But in today’s fast-paced biotech landscape, even the most groundbreaking technology risks fading into obscurity if it isn’t communicated effectively.

Here’s what you’ll learn in this episode:

• Why Good Science Needs Great Storytelling: David Brühlmann shows that the most funded projects are often the best-communicated, because even experts remember stories, not raw data. A thrift-store experiment proves the point: stories can increase value by over 6,000%.
• Neuroscience: The Biology Behind the Narrative: Neuroscience shows that suspense, empathy, and humor trigger brain chemicals that boost attention, trust, and memory. That’s why even experts remember stories far more than data dumps.
• Bridging Science and Story, Without Sacrificing Integrity: Many scientists fear storytelling undermines rigor, but David argues the opposite: story is the map, data the landmarks. Emotion doesn’t weaken science, it makes it resonate and stick.

Listen to the full episode to explore the straightforward storytelling structure David uses to bring scientific ideas to life.

Don’t let your breakthrough ideas get buried in jargon and dense slides. Your science deserves to be heard—and you already have what it takes to tell a story that sticks. Need help with an upcoming presentation?

🔗 Book a free 20-minute consultation with Brühlmann Consulting to answer any questions you may have about how to craft a compelling scientific story that connects and inspires. https://bruehlmann-consulting.com/call/

🔗 Turn Your Science into Funding Success. Book a 30-minute strategy session to transform your technical pitch into a compelling story that gets funded. Limited spots available. Schedule now at https://stan.store/SmartBiotech/p/turn-science-into-funding-a-pitch-that-sells

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