Matt Dorman has been building digital platforms since 1995. On this episode of Leaders and Legacies, he shares how his experience coding for major brands like Time, J&J, and Fox News taught him a core truth: without strategy, a website is just decoration. Matt walks listeners through what separates successful sites from failures—and why leadership in tech means understanding both the code and the business behind it.

He discusses the critical elements of strategic planning, including audience segmentation, measuring success across editorial, revenue, and engagement, and how business owners can avoid the trap of “pretty but pointless” websites. Craig and Matt also dig into the current WordPress controversy, cutting through the drama to explain what really matters for business decision-makers.

From shaping narratives after 9/11 to leading Ndevr’s digital innovation today, Matt’s approach to leadership is built on clarity, adaptability, and service to mission.

Want to learn more about Matt Dorman's work? Check out their website at https://www.ndevr.io/.

Connect with Matt Dorman on LinkedIn at https://www.linkedin.com/in/matthewdorman/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.