#208: 4 Years of Learning – What this Podcast Has Taught Us Podcast Por arte de portada

#208: 4 Years of Learning – What this Podcast Has Taught Us

#208: 4 Years of Learning – What this Podcast Has Taught Us

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 You don't create 4 years of podcasts and walk away without some insights. Dave and Stephen talk about what they have learned so far on The Empire Builders Podcast. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Waukee Feet Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here with Stephen Semple, and we're talking about empires being built and fortunes being made. I understand today we're not really talking about a business. We're going to talk about the Empire Builders Podcast in a way. Stephen Semple: Yeah, because we're episode 208. We've been doing this for four years, my friend. Dave Young: My gosh. Stephen Semple: Haven't missed a week in four years. Dave Young: That's pretty amazing. Pretty amazing. Stephen Semple: Well, especially for two people like you and I, who are not following through on things is not really. Dave Young: That's because we get together once a year and record 52 episodes. Stephen Semple: Well, on top of that, after I download these, we have a team of people who produce it and post it and all that other stuff. Dave Young: That's the key. That's the key. My job is, as I think I've mentioned before, is to show up. So what you wanted to talk about, just reminisce and see if there's lessons learned about this. Stephen Semple: Well, the funny thing is, normally something like this would be like, "Hey, David. Dave, tell us your favorite episodes." Your reply would be your favorite episode was the last one you did because... Dave Young: Exactly. Stephen Semple: That's just the way you live. Then I thought, well, maybe there's some things that we've, after going through 207 of these, is there some things that we've learned from this, from either the experience of doing it or the things we've covered? Or is there just some lessons there? Dave Young: So do you want me to go first or you want to go first? Stephen Semple: Whichever way you want to do it, my friend. Dave Young: Go ahead. Stephen Semple: Okay. So for me, probably the most interesting thing has been the research of these stories because all these companies have got these great stories. Even after we go through the stories, it's amazing how often, like you've said, this is now my favorite whiskey. We did one recently on a cookware company and I then went out and bought one of their frying pans after hearing the story. They actually do create this greater connection with the business. Here's the crazy thing, they're all great stories and they're all hard to find. People are not glorying in these stories. They're not actually sharing them. They're not on their website, they're not prominent. Even if there is something that's on the website, it's all positive milestones. The struggle, the challenge, the packaging things in your backyard and cleaning the blood off the packaging because you got so many paper cuts is not being talked about on the websites or in the company pages or anything like that. They're obscure. They're coming out with interviews with the owner or there's some weird researcher who's really dug into things. I look at it and go, I don't understand that. Why are you not wanting to tell these stories about your business? Dave Young: I love that. Stephen Semple: Literally, all of these things should be just on their home page and their about you. Dave Young: Absolutely, absolutely. Stephen Semple: It isn't. Dave Young:
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