#211: Alienware – Computing Power Empire Podcast Por arte de portada

#211: Alienware – Computing Power Empire

#211: Alienware – Computing Power Empire

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 Synonymous with gaming Alienware rode the wave of easy to use and beautiful gaming computers. Now they are the G.O.A.T. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Pinpoint Ad] Dave Young: Welcome back to The Empire Builders Podcast, Dave Young here with Stephen Semple, and we're talking about empires. This is The Empire Builders Podcast. You tuned in because you wanted to hear us talk about empires, right? Stephen Semple: I hope that's why they tuned in. Dave Young: I mean, I'm assuming that's why you... Stephen Semple: Either that, or you're in the wrong place. But still, stay with us, you might like it. Dave Young: If you're expecting steamy ghost stories, this is not your podcast. Stephen Semple: Oh, there goes half our audience. Dave Young: That's all right. "Choose who to lose," that's what we always say. People that are interested in steamy, ghost stories, this is not it. Stephen Semple: But. Dave Young: Aliens. Stephen Semple: Aliens? Dave Young: Maybe. Maybe- Stephen Semple: Maybe. Dave Young: ... I'm saying. Maybe. Stephen Semple: Yeah, maybe. Dave Young: Because today's topic, Stephen told me we're going to talk about Alienware, as an empire. And I know them because I remember, back in the day, one of my kids insisting that that was the only computer that would allow them to play World of Warcraft in any kind of successful fashion. Does that sound right? Stephen Semple: Yep. That would be pretty accurate. Did you end up buying an Alienware computer? Dave Young: Probably. I don't know. Dad was just the checkbook. Stephen Semple: Well, we're going to talk about Alienware, but even before we go into Alienware, I want to take a little bit of a detour, because it actually speaks to Alienware. Is, one of the things that Alienware was really good at recognizing, was things going on in the world. And you know how we often talk about tapping into what's happening out there, and the emotions that's happening out there, and looking outside of your world. I had a really interesting conversation this weekend with Bob Camp. Now, Bob Camp is the co-creator of Ren and Stimpy. Dave Young: Okay, yeah, yeah. Stephen Semple: Now, if you remember, remember back at the Slinky episode? Remember when we covered Slinky? Dave Young: We talked about Log. Stephen Semple: And we talked about Log. Well, as it turns out, Dave, you are completely right. Bob Camp told me that the whole thing Log, was actually completely inspired by Slinky. Dave Young: Oh, yeah, I was just, yeah. Stephen Semple: And here's what happened. It was in the very first episode of Ren and Stimpy, and they had produced it, and they suddenly realized just before it was about to go on air, they were a minute short. And he was like, "How do we come up a minute fricking short?" So that night he decided, "I got to come up with a minute of content." And what he decide to do is create a commercial. He thought. "Let's start the commercial." So the very first Ren and Stimpy episode started with that commercial Log, and he very specifically wanted to tie into something that was a shared experience, that had a positive emotional context, and that he could kind of have some fun with. But it was that whole looking outside the world, and that's how he came up with Log. Yeah. Dave Young: Nice. Stephen Semple: When I come see you in Austin, people can't see this podcast,
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