Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.

In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats.

You’ll learn how to strike a balance between savoring every moment and setting up systems that quietly work behind the scenes. Because when fall hits (and it will), you’ll be so glad you stayed in the game, without sacrificing any of that summer magic with your family and friends.

The girls discuss:

♡ What “consistency” means for agents in summer

♡ How to build a bare-minimum checklist that keeps your brand alive

♡ Why documenting beats designing

♡ The power of themed content days

♡ How to use local, seasonal content to stay top of mind and have fun

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: “Good Hang” by Amy Poehler

♡ Podcast: “The Lazy Genius Podcast” by Kendra Adachi

♡ Podcast: “Life’s a Tripp” by Ryan and Shannon Tripp

♡ Book: Atomic Habits by James Clear

♡ Chelsea’s “ask me anything” reel

♡ Podcast Episode: “Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed”

♡ Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown

♡ Book: Purple Cow by Seth Godin

This episode was edited by