Ryan Davis, founder of People First, joins Drop The Mic to unpack how AI is transforming not just marketing, but leadership, influence, and trust. From political campaigns to brand building, Ryan shares how artificial intelligence is changing how we communicate, connect, and convert in a world of digital overload.

Jason and Ryan dive into how micro-influencers are outpacing mass followings, how AI is reshaping customer targeting and content creation, and why authenticity—not automation—will define the next era of digital strategy. This is a real look at what marketers, consultants, and creators need to do now to future-proof their brand in 2025.

We dive into:
🤖 AI-driven influencer strategy and what’s coming next
🎯 Why micro-influencers are winning the attention game
🧠 Human creativity vs. AI copy — what still matters most
📢 How to balance authenticity, automation, and speed
🔍 What a political campaign would look like if it launched today using AI

Whether you're a brand leader, consultant, or creator, this episode will help you rethink how you show up and lead in an AI-first world.

[00:00] – Intro: Drop the Mic with Jason Hunt
[00:05] – Living in Guadalajara as a digital nomad
[02:31] – From theater director to digital strategist
[06:47] – Early political marketing + Howard Dean campaign
[09:12] – The birth of internet influencers in politics
[10:49] – What a 2025 AI-powered campaign would look like
[12:05] – AI-generated ICPs and smarter targeting
[13:42] – Why real content still beats AI output
[16:01] – Emotion, storytelling, and human copywriting
[18:00] – Reporting, measurement, and creative testing with AI
[22:21] – Hyper-personalized marketing and influencer strategy
[24:45] – Red flags in AI-generated engagement
[27:40] – Micro-influencers: why authenticity scales
[32:30] – How to avoid over-optimization
[35:11] – Full-funnel influencer planning + creative
[38:57] – Funnel-stage content and scalable creator assets
[40:04] – Behind the scenes of the People First newsletter
[41:26] – Ryan’s favorite digital trends & wrap-up

🌐 Website: https://jayhunt.social
📺 YouTube: https://www.youtube.com/@jayhuntofficial