What if you could double your conversions just by asking smarter questions?

This week on SaaS Fuel, Jeff Mains sits down with Chris Dayley, founder of Smart CRO and neuro-marketing expert, to dig deep into how psychology-based testing drives better conversions. Chris shares why most A/B tests fail, the real reason copycat tactics don’t work, and how you can optimize for outcomes—not just aesthetics.

You’ll learn how to run smarter experiments, structure content for maximum impact, and why removing content can outperform adding more. Whether you’re early-stage or scaling fast, this episode is packed with practical insights that will help you convert more, guess less, and scale smarter.

00:00 – Early-stage testing: Why slow tests are still valuable

02:03 – Why CRO is NOT about copy-paste tactics

02:32 – Aim for 10%+ test impact, not 1% tweaks

03:03 – AI in CRO: Use it, but don’t rely on it

04:10 – Meet Chris Dayley: Neuro-marketer & CRO expert

05:01 – What is neuro-marketing?

08:43 – The #1 CRO mistake: Building from assumptions

10:52 – Gut vs data: Why founders miss the mark

14:03 – Copycat optimization is a losing game

17:00 – B2B vs B2C behavioral differences

21:14 – Testing with low traffic? Here’s what to do

24:45 – Content hierarchy and CRO: What to keep, what to kill

30:55 – What makes a good test? Hint: not button colors

36:03 – CRO templates, myths, and shortcuts to avoid

44:45 – AI personalization, chatbots, and evolving expectations

51:07 – Why 1% gains don’t mean much for small companies

53:04 – Remove friction. Make conversion easier.

“If you only test fast, you’re testing wrong. Great data takes time.” — Chris Dayley

“The best CRO isn’t about flashy buttons. It’s about how people think.” — Chris Dayley

“You’re not Amazon. Stop copying their CRO strategy.” — Jeff Mains

“Conversion starts with one question: What do they really want right now?” — Chris Dayley

“A pretty site doesn’t pay the bills. One that converts does.” — Jeff Mains

“Your gut is not a marketing strategy. Data is.” — Chris Dayley

1. Don’t rush testing—data over speed. Even if your traffic is low, long-running A/B tests are better than guesswork.
2. Copying competitors is a trap. Their site may be under test, built on assumptions, or not even working for them.
3. Design doesn’t convert—psychology does. CRO should be rooted in how people think, not how sites look.
4. Small businesses shouldn’t chase 1% lifts. Focus on big wins (10%+) that actually move the needle.
5. Remove content to boost performance. Simpler, faster sites often outperform flashy designs.
6. Content hierarchy matters. Prioritize what users care about most—and test your assumptions ruthlessly.

Email - chris@smart-cro.com

Website - http://www.smart-cro.com/

LinkedIn - https://www.linkedin.com/in/chrisdayley/

Small Fish, Big Pond –