2Bobs—with David C. Baker and Blair Enns Podcast Por David C. Baker and Blair Enns arte de portada

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

De: David C. Baker and Blair Enns
Escúchala gratis

Acerca de esta escucha

 Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • There Is No Credential Meeting

    There Is No Credential Meeting
    Jun 18 2025

    Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited to pitch, Blair encourages us to have the “Probative Conversation” from his Four Conversations sales model.

    LINKS

    "There Is No Credentials Meeting" article by Blair Enns for WinWithoutPitching.com

    "The Four Conversations: A New Model for Selling Expertise" 2Bobs episode

    The Four Conversations: A New Model for Selling Expertise book by Blair Enns
    Más Menos
    31 m
  • The Waterfall of Differentiation

    The Waterfall of Differentiation
    Jun 4 2025

    When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).
    Más Menos
    27 m
  • Always Be Anchoring

    Always Be Anchoring
    May 21 2025

    Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?

    Links

    “Anchor High” by Blair Enns for winwithoutpitching.com
    Más Menos
    30 m
Todas las estrellas
Más relevante  
This podcast has great business insights from the hosts’ years of experience with the fiddle caddie of the business world. I love the little stories they tell and the lessons they share from them. I’d recommend this podcast to anyone who wants to learn more about the realities of service businesses, and especially to “enginerds” like myself.

Great insights, fun stories

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Entrepreneurs, creatives, problem solvers. Both Blair and David have written multiple books. a few of which I own, and they are very insightful. Their podcast covers many topics that they both touch on in their books and explore many creative, expert problems as business owners. Well worth listening to.

Two creative, professionals worth listening to

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.