
30: Messaging Framework That Transformed My Business (StoryBrand-Inspired Fix)
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Your website looks amazing—but no one’s booking?
It’s probably not your design… it’s your message.
In this episode, I’m sharing the exact messaging framework I used to fix that disconnect—both in my business and in my clients’. We’ll unpack the real reasons your polished site might not be working, and how a few small messaging shifts helped me grow from 150 to nearly 1,000 users in just a few months.
🎙 What you’ll learn:
• Why looking “professional” can actually push clients away
• The 3 StoryBrand elements that changed everything
• Real examples from my SaaS business
• How to start building connection into your copy—without rewriting your whole site
🔗 Show notes & resources: https://selenawoodward.com/blog/why-your-website-isnt-converting