COACHING IS AND COACHING IS NOT- Let’s clear up any confusion. Coaching isn’t just a set of questions or a shiny certificate. And it’s not therapy or cheerleading either. This episode will help you understand what coaching really is—at its core—and why it matters. Whether you’re brand new or seasoned but unsure how to explain what you do, this is the anchor you need.

Key Takeaways:

1. Coaching is a transformative relationship rooted in presence, not performance.
2. It’s not your job to fix or rescue—your job is to reflect, hold space, and invite growth.
3. Real coaching helps people access their own wisdom with your support—not your answers.

Listener Challenge: Ask one person in your life, “What do you think coaching is?” Then consider how you’d describe what it actually is and what it’s not.

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Read this in the Life Coach Blog

If you need help with this work, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

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