Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels

So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms.

💡 You’ll learn:
✨ The fundamental differences between “renting” on marketplaces (Etsy, Faire, Amazon, etc.) and “owning” your channels (Shopify site, email list, DMs as backup)
✨ Why marketplaces give instant traffic but limit your data, branding control, and long-term equity
✨ How to spot the hidden risks of relying on rented platforms—yes, even Instagram DMs—and why ownership matters
✨ The right marketing focus for each path: from SEO-optimized listings and review strategies to storytelling, email automations, and traffic-driving tactics
✨ Key questions to audit your current sales channels and practical first steps toward greater control and sustainable growth

Plus, in The Gold Mine, I’m reflecting on the “Everything Is Figureoutable” mindset—why venting can keep you stuck, how choosing problem-solving over complaining reclaims your power, and small choice-steps that turn frustration into forward momentum.

Transcript: https://joyjoya.com/blogs/podcast/build-your-jewelry-business-on-your-own-terms-marketplaces-vs-proprietary-channels